Mulch Now: Brand Identity For A Mulch Blower Truck Business
Mulch Now needed a brand identity distinct from its parent company, DiCillo Services, while still feeling like part of the same family of businesses. I built a full identity system and carried it through signage, business cards, and the website.
THE CHALLENGE
A sub-brand under an existing company needs to stand on its own — clear enough that customers immediately understand what Mulch Now does and how to book it — without looking disconnected from the DiCillo ecosystem it belongs to.
WHAT WE DID
Full brand identity — logo, color, type, and guidelines
Printed materials: signage and business cards built for a service that shows up on job sites and driveways, not just in an office
Website design
BRAND PALETTE
TRIPLE SHRED BLACK
BARK BROWN
(EVER)GREEN
HI-VIS GREEN
SANDSTONE
CLEAN CUT WHITE
The Mulch Now color palette is bold, functional, and rooted in the landscapes they transform. Each tone draws inspiration from the materials, textures, and finishes found on every job site — from fresh mulch beds to stone pathways and crisp edges. Together, these colors create a system that is both premium and approachable, standing out in high-income neighborhoods while remaining true to the grit and craft of our work.
The colors are designed for flexibility: deep, grounding shades provide strength and professionalism, while bright accents ensure visibility and energy. This balance allows Mulch Now to look equally strong on a truck wrap, digital ad, or jobsite sign.
Triple Shred Black — Deep and powerful, like premium triple-shred mulch freshly laid in a bed. The anchor tone of the brand.
Bark Brown — Earthy and rich, grounding the palette in natural tones of wood and mulch.
(Ever)green — A nod to longevity and growth — bold, dark green with staying power.
Hi-Vis Green — Bright, energetic, and impossible to miss. Inspired by jobsite gear and the fresh pop of new installs.
Sandstone — Soft and neutral, balancing the heavy hitters with the warmth of natural stone pathways.
Clean Cut White — Crisp and sharp, like a perfectly edged bed or a clean finish to a landscape project.
PRIMARY + SECONDARY BRAND MARKS
BRANDING IN USE
THE RESULTS
Mulch Now now has a clear, standalone identity that customers can recognize and book with confidence, while still reading as part of the same trusted family of businesses as DiCillo Services.
