Conscious Cart: Brand Identity + Packaging for a Curated Marketplace
Conscious Cart needed a brand that could do double duty — feel trustworthy enough for a curated clean-products marketplace, and hold up physically on product packaging, not just on a screen. I built the full identity and carried it through packaging, the website, events, and merch.
Conscious Cart is a curated marketplace built for conscious consumers.
Conscious Cart is an online platform that bridges the gap between learning about ingredients (on TheCheekyClean) and shopping for products that meet those standards.
THE CHALLENGE
A curated marketplace lives or dies on trust — shoppers need to believe the products behind the brand are as intentional as the brand claims to be. That meant the identity needed restraint and clarity, not just visual appeal, and it needed to survive contact with real physical packaging, not just live on a webpage.
WHAT WE DID
Full brand identity — logo, color, type, and guidelines
Product packaging design
Website design
Event materials for launches and activations
Merch and apparel design
Photoshoot art direction for product and lifestyle imagery
BRAND PALETTE
CHEEKY PEACH
RAW CRÈME
Conscious Cart’s color palette is a nod to it’s sister brand, TheCheekyClean. The use of a duo-tone palette allows the brand to stand on its own in the background and let the products be the accent colors.
PRIMARY + SECONDARY BRAND MARKS
BRANDING IN USE
THE RESULTS
Conscious Cart now has a single identity that reads consistently from packaging in-hand to the website to a live event — which matters most for a marketplace brand, where trust is built through repeated, consistent contact with the product itself.
