Featured work

Real brand systems, graphics, and creative projects — spanning branding, graphic design, illustration, merch, and event design, all in one place.

Samantha Friedman 1/1/26 Samantha Friedman 1/1/26

Conscious Cart: Brand Identity + Packaging for a Curated Marketplace

Brand identity and packaging for a curated clean-products marketplace, carried through the website, events, and merch.

Samantha Friedman 1/1/26 Samantha Friedman 1/1/26

Full rebrand for a chiropractic and wellness practice — bold identity system, from logo to merch to event materials.

Samantha Friedman 4/27/23 Samantha Friedman 4/27/23

Full brand system for a wellness content platform — podcast, products, website, documents, merch, and event materials, all from one identity.