TheCheekyClean: Complete Brand System for a Wellness Content Platform
TheCheekyClean needed a full brand system built to work across an unusually wide range of touchpoints at once — content, commerce, and live events — so I built the identity once and extended it everywhere the brand shows up: podcast, products, website, documents, merch, and photography.
TheCheekyClean is more than a brand—it's a movement toward conscious consumption. To live consciously means to slow down and choose with awareness: to ask what's in the products we use, who made them, and how they affect our bodies and our planet.
The mission is to transform the wellness industry from the inside out—stripping away the marketing fluff, the toxins, and the overwhelm. When you know better, you choose better—and that's the real foundation of sustainable change.
THE CHALLENGE
A wellness content platform lives across more formats than almost any other kind of brand — video, audio, print, product, and in-person events all at once. Without one system tying it together, a brand like this fractures fast: the podcast looks like one thing, the website another, the merch a third.
WHAT WE DID
Full brand identity — logo, color, type, and guidelines
Podcast branding, extended from the core identity
Product packaging
Document templates and internal brand materials
Website design
Event materials for live activations
Merch and apparel design
Social media graphics
Photoshoot art direction, so on-brand photography reinforces the identity rather than working against it
Ongoing brand support
BRAND PALETTE
CHEEKY AID GREEN
NATURAL BLUSH
CHEEKY PEACH
RAW CRÈME
TheCheekyClean’s color palette brings the brand personality to life — fresh, bright, and confidently clean.
PRIMARY + SECONDARY BRAND MARKS
BRANDING IN USE
THE RESULTS
TheCheekyClean now has one visual identity that holds together whether someone encounters it through the podcast, products, the website, an event, or a piece of merch — which is the actual test of whether a brand system works.
